Continuing Care Sector Marketing and Advertising Campaign
March 2010 – March 2011
This project was the result of recommendations made by the Continuing Care HHR Working Group as part of the Department of Health Continuing Care HHR Strategy. This two component project: Component 1: Build upon current knowledge and resources, by example the NSAHO CCA Recruitment video, and past research by marketing Consultants to determine the context and recommendations for a marketing campaign for careers in Continuing Care Nova Scotia. The Consultants for Component 1 were GSA Search Consultants (Davidson-Greenwood). Component 2: In response to the recommendations of the marketing professionals, develop new creative advertising materials as appropriate for delivery in print, radio and TV media. This project was funded by the NS Department of Health and Wellness Continuing Care HHR Strategy.
Created on 6/29/2011 10:17:41 AM 
